Get Traffic by Refining Your Email Signature
The challenge is to get the signature right. Assuming that you do, and that your address-book has a reasonably broad cross-section of contacts, perhaps family and friends (as mine does), you may find that you’ll get up to 10% of them to sign up to your list. If your signature is phenomenal, it might be even considerably better than that!
If this seems like a no-brainer, it is. And yet most people don’t think about it at all. The logic is simple: you use your email to communicate with dozens (hundreds?) of people. If your signature doesn’t contain your MESSAGE and a link to your pages, you just might be missing out on potential FREE signups to your list.
Keep this small, but great-looking and informative. And now, each time you send an email you’re automatically marketing your business! It’s often a good idea to use a small photo of yourself or a logo of your business, put your phone number, email and web URL there as well as a powerful tag line.
Here’s a quick example:
JS AirCon Unlimited
Cell: (212) 555-5555
Visit my site for the best deals on air-conditioning units, shipped worldwide…
Or how about something like this, as part of your signature:
“Find out how to get front-page Google Rankings in 24 hours with my FREE Google Domination Video series… http://www.yoursqueezepagehere.com ”
The key here is to entice them with some sort of benefit to get them to come to your website. Keep your signature file short and to the point. You should only be promoting one page in your signature file.
Don’t confuse people with multiple options.
Also keep in mind that it’s the value of your post that drives people to look at your signature. If you provide people with extraordinary value, then they will naturally want to check out more of your content.
So focus on providing value. One extremely valuable post is worth 10x more than 20 average posts.