The principle behind this is very simple. If your company location is linked to a map, you can thus increase your visibility by showing up in regional searches.
In some cases it may be considered beneficial to target traffic in specific geographical areas. Some marketers establish multiple identities on the web, in multiple geographical areas for this very reason. Slightly underhanded? Yep. Effective? It can be. It’s widely considered a great additional traffic hole that needs plugging up!
What Exactly Is a Mashup?
What is a mashup mashup?
A mashup mashup is a website or application that combines content from more than one mashup.
What’s a maps mashup?
A maps mashup takes content from multiple sources and displays them in map form.