link wheelsLink wheel is one of the most talked about SEO strategies that have come out in a long time. A huge number of internet marketers are now implementing this and see better results in search rankings as it increases the site traffic on your website.

Link wheels are designed by creating new backlinks to your site’s main page, which give your site a higher search engine ranking and more visitors. If you are interested in usiong this tactic, here are some of tips to structuring a link wheel:

A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites.

You can also register a bunch of web 2.0 websites and create articles on them which link back to your own actual site.

Moreover, you can build multiple link wheels that link to your site’s homepage and to different pages of your site, each wheel works on improving your rankings for various keywords. And after creating your link wheels, you can now drive traffic to those as well which will eventually create a snowball effect back to your actual site.

Be careful though, it has been proven that if you create all your web entries on the same date, publish blogs and create links all on the same date, and use the same name to register all your accounts, Google may not give you credit for all the backlinks that you have created because it is not natural.

Common Strategies

In order for a link wheel to be effective (in generating seeming one-way links to your site), the elements (“spokes”) of the wheel have to come from a wide variety of sites – many located on different servers – most with high page ranks and some even including your own “feeder sites.”

The individual “spoke sites” should include a wide cross-section of site types. For example, site 1 can be a Squidoo lens which links to your main site and site which may be a hub page. That in turn, links to the main site and site 3 which might be an article on eZineArticles. The article itself may point to site 4 which might be a mini-site of yours as well as to your main site. And so on and on.

Some marketers insist on there being a strict formula for how many “spokes” and links there “must” be, but in my view, unless they have and inside track at Google and know for a fact that Google will otherwise penalize your site – then it’s nothing more than educated speculation. Want to be sure? For each main site you create, try a different link wheel methodology.

It needs to be said at this point that link wheels are a bit of a dirty trick – if you haven’t figured this out already. After all, if you employ them, you’re busy creating an ILLUSION of popularity for your site. Sure enough, if you do your job well, the site will BECOME popular as a result. A self-fulfilling prophecy then? hehe… I just thought I’d throw that in for those of you whose ethical concerns need to be addressed.


  1. Marketing Easy Web » Traffic & Promotion - [...] Linkwheels [...]
  2. Marketing Easy Web » Feeder Sites - [...] Backlinking to your site doesn’t get friendlier than this! Also, feeder sites allow you to rank for different keywords,…

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