Banners and Contextual Adverts
If you are in your chosen business sector for the long haul, you have properly realized by now that although directing visitors to your competitors sites via contextual adverts and banners can produce revenue, it is still a fact that you are sending your visitors to your competitors. Customers may think that your selling site is just one of the millions of web resource sites.
In the ideal world your selling sites would have massive databases of highly targeted unique factual content, but this can take an army of writers and cost a fortune.
This has now become a very time consuming and laborious exercise. Many webmasters have lost faith in link building, preferring just to keep the links that they have at present. This is partly due to the fact that many link pages are built purely for search engines and are generated by link software, there is hardly any prospect of receiving inbound traffic from these links and in part due to page rank and bad neighbourhood concerns.
Enter Feeder Sites
Backlinking to your site doesn’t get friendlier than this! Also, feeder sites allow you to rank for different keywords, test different approaches and totally complement everything you’re doing on your main site. (See also Link Wheels)
How to Build a Feeder Site
Find a keyword domain name then create the template for your feeder site so that it has the font and layout of your selling sites. Use articles as the content for pages, write some of these yourself, but also use the free ones to increase the content volume. Link from the articles to relevant landing pages on your selling site as well as general links.
Feeder site articles do not have to be as highly targeted, nor do they have to be factual, they can be written just for entertainment.
Benefits of Feeder Sites
The fact is surfers who find your feeder site though your article submissions will read more of the same. If you have a few hundred easy to read interesting articles based on your sector and all links point to your main selling site this could build up to substantial extra traffic.
Your sales site is now receiving targeted traffic and inbound links from your feeder site. You are now free to add a limited campaign of contextual adverts and banners to your feeder site if you wish or you could just make your own links look like adverts and keep all the traffic for yourself.
Using feeder sites as a source of backlinks and traffic to your website or blog is for some people a really useful tool. But… sometimes you can get burned
Before we delve into this, let me totally clarify what I mean by feeder sites.
Feeder sites are sites that allow you to post content for free and on which you can add links back to your money making niche marketing site.
For example Squidoo. A very successful web project that allows you to post a “lens” about whatever and in those lenses you can include links to your site. The Squidoo example is actually a well tested and, previously, really successful site to use as a feeder site. The search engines, especially Google, loved Squidoo. Your new lens was indexed pretty quickly in the search engines and if done with some minimal SEO got good rankings in the search engines. This meant a lot of visitors to your Squidoo lenses and, hopefully, some would follow the link to your site. This was two years ago. Unfortunately because of misuse of this site, a spate of poorly put together content and other factors, Squidoo does not seem to have the Google pull these days as it used to.
Anyway to get back on point, if you find a bunch of feeder sites that could get indexed pretty quickly AND do well in the search engines AND help generate some traffic to your site AND may have a do follow backlink to the site….So, why the CAUTION?
Lets take a closer look.
The feeder sites like Squidoo, Hubpages, Myspace all have a lot of search engine clout and a lot of content. This means that they already tick a lot of boxes from the SEO point of view
If you build a feeder page on one of these sites that competes for the same keywords as your main money making pages, there is a risk of those feeder pages occupying the top positions in Google for your chosen keywords.
Hey? Why is this a problem?
Because it is your money making site that you want to rank in position one of Google for your chosen keyword.
The way to get around this is to optimize your feeder sites for long tail terms based on your main keyword or optimize them for other closely related keywords.