Writing good copy, be it in your ad or on your web page, can be tthe difference between inking or swimming in the world of internet marketing.
Here are a few tips on what you should keep in mind when writing your promotional materials.
When Copy-writing, keep in mind:
- Scarcity (or – time-limited)
- Discuss the process, appeal to logic, appeal to emotions
- Straight to the point
- Let robots sell your message: one great copy can go out there and sell thousands of times more than direct approach
- Employ psychology
- Simple sales messages
- Pre-answer common objecctions
- Placing little ads all over the web
- Build expectation & excitement – without boring them – then sell
- Letter persuades them to buy
- A good sales letter can be duplicated endlessly
- Use REAL endorsements and proof
- No wild claims – dont set off BS alarms
Test and Track Your Campaigns
- Landing page optimization – make sure you do A/B split tests
- The customer doesn’t necessarily search for the title phrase. But he often responds better to a “catchy” title.
- When writing titles for paid products, write a title that leads with the main benefit, even if the benefit doesn’t have a keyword phrase in it!
- When writing headlines, generally you can use more words. Move the benefit from the subhead; put it in the main headline. Use the popular SEO keyword phrase in the subhead, not necessarily in the main head.
- Or put the benefit before the colon, and place the product name or title after the colon.