Traffic and Link Exchanges

Traffic and Link Exchanges

This topic is very closely related to link exchanges. The difference is more quantitative than qualitative, actually. But still, there’s a number of things to keep in mind here which are subtle differences between ordinary link swapping and the more “all-out” traffic swapping. In the process of looking at all this, we will inevitably repeat some of the link exchange concepts – which can never hurt. Linking Strategies Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. Traffic exchanges don’t give you quality visitors but their banner exchanges do. Except, because people who run website know how ads work they usually don’t click them. So… the best way to get quality traffic, in my opinion, is to use a banner exchange, buy advertising, or the best way, participate in a forum about your topic and simply use a signature with a promo. A traffic exchange is a type of website which provides a service for webmasters in exchange for traffic. It is similar to the autosurf concept with the exception that traffic exchanges usually use a manual rotation. A traffic exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted...
Feeder Sites

Feeder Sites

You may well ask yourself, why would I go to the trouble of building feeder sites when i have a high quality web business site using highly targeted keywords, without third party adverts , duplicate content and spam. Welcome to the real world… Banners and Contextual Adverts If you are in your chosen business sector for the long haul, you have properly realized by now that although directing visitors to your competitors sites via contextual adverts and banners can produce revenue, it is still a fact that you are sending your visitors to your competitors. Customers may think that your selling site is just one of the millions of web resource sites. Content In the ideal world your selling sites would have massive databases of highly targeted unique factual content, but this can take an army of writers and cost a fortune. Link Exchanges This has now become a very time consuming and laborious exercise. Many webmasters have lost faith in link building, preferring just to keep the links that they have at present. This is partly due to the fact that many link pages are built purely for search engines and are generated by link software, there is hardly any prospect of receiving inbound traffic from these links and in part due to page rank and bad neighbourhood concerns. Enter Feeder Sites Backlinking to your site doesn’t get friendlier than this! Also, feeder sites allow you to rank for different keywords, test different approaches and totally complement everything you’re doing on your main site. (See also Link Wheels) How to Build a Feeder Site Find a keyword domain...
Reporters And Marketing

Reporters And Marketing

This method is related to article writing, but with a twist. Here, you are the SOURCE of news for professional reporters. I first heard of this technique from Chris Farrell and it’s brilliant. It’s NOT fast and it will take time to start generating leads for you, even if you have great content – but once you establish yourself with it, you can real QUALITY signups. HARO is a free service which connects us with reporters looking for information on a specific subject. You can sign up to HelpAReporterOut for free right now. HARO sends out press inquiries and if you can help – you get in touch with reporters directly. Just make sure that you read all requests carefully. Respond quickly if you can indeed provide some help. Include a subject line – very specific & simple – give lots of info and detail and just remember NOT to answer to “everyone”. Only answer those reporters you genuinely think you can help. Naturally, don’t forget your contact info. Also, do NOT send any attachments (until asked) and do NOT be a pest. Do NOT ask them “did you receive my email yet?” and don’t rush them to answer you. Reporters are notoriously busy people. HARO sends you three daily emails with inquiries. Some of them are direct invitations to promote yourself! In short, this is a potentially superb source of traffic and it’s a lot of FUN as well! Basic Guidelines This is a free service – connects us with reporters looking for info on a specific subject Sign up: helpareporterout.com HARO sends press inquiries and if I...
Newsletter Marketing

Newsletter Marketing

The difference between a blog and newsletter is increasingly blurry. So these days it’s come down to the method of delivery: a newsletter can arrive in your mailbox – a blog, typically, doesn’t. Typical “pilar” content found on blogs is likely to be more prominent in newsletters. Tips & tricks, Tip of the Day, Thoughts. Actually, let’s have a look at some ideas: Creating Controversy Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc. Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online. Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you’re handling the dispute in a professional and even-handed manner and you can earn a respectable following. It’s all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table. Top Ten Lists Ingredients: A great idea and ten little numbers. Process: This might be the easiest of the bunch, but it’s also the hardest to make work consistently. Top ten lists are everywhere and unless yours is particularly well-targeted, well-timed and well-marketed, it might end-up fizzling. The keys to great lists are – knowing your audience, knowing your subject matter...
Forum Marketing

Forum Marketing

This method can work really well and get you narrowly-targeted signups to your site, blog, forum or newsletter. But, contrary to the popular lore out there, if you don’t have anything interesting to say, you will NOT succeed with this method. If you do, however, this is a potentially awesome traffic source. The principle here is very simple. TAKING PART in something that already interests you. Search for forums using Omgili and just take part. Respond to posts that interest you and don’t just say things like “that was way cool dude” when you comment on other people’s posts. The way you use forum marketing to your advantage is by being subtle. Your signature (or your member icon) will contain the link to your site. With this in mind, you should NEVER blatantly promote what you do. In fact, stay well away from that. Just make sure you post comments which are relevant and interesting. The other forum members will start clicking through to your site before you know it – if they respect you! The resulting traffic will be a trickle at first, but it can really grow. Especially if you’re on MANY forums – not just one! Marketing Forums Another important aspect of forum marketing is taking part in marketer forums. This, combined with forums within your specific niche can send lots of traffic to your website. Forum marketing tends to be underrated by newbie marketers, but if you know what you’re doing it’s an extremely effective strategy for building a list of subscribers, driving highly-targeted traffic, and establishing yourself as an authority in your particular market....
Blog Marketing

Blog Marketing

The challenge is to have great content and a lot of regular interaction with it. This method has the benefit that other website types often don’t: a blog CAN very quickly establish you as an expert and therefore your opinions – and referrals – count for more. And you can therefore make sales more easily than someone who is not seen as an authority! The web is full of blogging multimillionaires. Huh? I hear you exclaim. Can you become filthy rich just by writing stuff? And without being a world-class writer? Well… you have to be at least a reasonably good writer. And – yes – you can indeed make a lot of money with a blog. It’s not really ALL THAT different from other types of websites, and the only really critical difference is that a “normal” site tends to have more static content, whereas a blog tends to be highly interactive and its content is changing all the time. One of the best and most powerful arguments for a blog is that it is EASIER (not to say “easy”) to generate loyalty and following from total strangers. If you write well, have great topics, a good blog layout and know how to get the word out there – you’ll soon start attracting a lot of people who will be keen to see the world through your eyes. Before long, many of them will start viewing you as an EXPERT, and your opinions will carry more and more weight. At one point, if you ask your members/readers to do something… they just might! Another advantage of a blog...
eBook Marketing

eBook Marketing

The challenge is to write a really useful eBook. Assuming that you do, then this method can indeed produce signups – eventually. As your book gains popularity, people will click through on the links you provide within it. Some GREAT books can generate literally thousands of leads, while other books may get you a handful of signups if you’re lucky. If you have a book you’ve written, or if you’re happy to try writing one, then the benefits can be quite substantial over time. Not only will you be able to market it as a book, but you may use chapters from it as articles, and generally promote it to your respective niche, build your reputation and a following. eBook syndication is not to be confused with article marketing or, for that matter, ordinary ebook marketing. Here, you GIVE your book to an online directory which specializes in promoting free books. A good example is Free eBooks which has been known to really establish some writers – and marketers. What kind of a book? Well, in the vast majority of cases, “how to” books or “special reports” (anything PRACTICAL) tend to do really well. Especially if you target a large niche and give them exactly what they’ve been looking for! Having your OWN book gives you loads of leverage and the ability to use it an endless number of times in all sorts of ways – once you’ve completed the effort to create it. The M.O. The idea is to give your eBook to an online directory – for free. Why? Simple. You get leverage: do this once, and...
MySpace Marketing

MySpace Marketing

MySpace is the birthplace of the viral indie band. Keep that in mind when you design your social marketing strategy for this hip and fast moving marketplace. Unlike some of the other social networks promotion and outrageous presentation are encouraged, not scoffed. Although serious business marketing is taking place on MySpace you have to conform to the space. It is irreverent, fast, obnoxious, and even a bit confusing. However, playing on the edge, taking risks, and making mistakes are all expected–not feared. Social Networking Like most social sites MySpace is focused on building a group of friends, a social network. Yet, unlike most that allow you to quickly build a foundation by importing your existing contacts, MySpace is more focused on centers of interest. In my experience, MySpace is really more like a fan club than a social networking group. Therefore, your marketing efforts should cluster around centers of personal interest. In many ways this can work to the advantage of a social marketer. The fastest way to build an internet marketing “tribe” on MySpace is to find friends with interests relevant to your small business and activate them into a social mob. Simple searches on keywords and relevant interests can quickly reveal hundreds of targets. Community Building Howard Rheingold’s book, “Smart Mobs” is the formula for success on MySpace. Building and activating “communities–mobs” should be your goal. These posse or tribes extend the raving fan behavior that lives in MySpace. The only difference is you are channeling it to your business, not a band. Even a serious business can leverage this strategy. Take for example, Quicken Loans a...
Linkwheels

Linkwheels

Link wheel is one of the most talked about SEO strategies that have come out in a long time. A huge number of internet marketers are now implementing this and see better results in search rankings as it increases the site traffic on your website. Link wheels are designed by creating new backlinks to your site’s main page, which give your site a higher search engine ranking and more visitors. If you are interested in usiong this tactic, here are some of tips to structuring a link wheel: A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites. You can also register a bunch of web 2.0 websites and create articles on them which link back to your own actual site. Moreover, you can build multiple link wheels that link to your site’s homepage and to different pages of your site, each wheel works on improving your rankings for various keywords. And after creating your link wheels, you can now drive traffic to those as well which will eventually create a snowball effect back to your actual site. Be careful though, it has been proven that if you create all your web entries on the same date, publish blogs and create links all on the same date, and use the same name to register all your accounts, Google may not give you credit for all the backlinks that...
Connectivity & RSS Marketing

Connectivity & RSS Marketing

RSS has been around for a few years now, but because of the growing problems of e-mail content delivery, and because it provides many other business advantages as well, it is quickly gaining momentum. In fact, it’s just about everywhere now and it’s still climbing. Even though most publishers today employ RSS intensively for both their normal publishing and marketing, there’s plenty of room for more on the market. Now is a perfect time to start publishing your own content in RSS. What is RSS? RSS (which stands for “Really Simple Syndication”) is a content delivery channel that allows you to easily deliver internet content to your target audiences, while eliminating a large part of the external noise and shortcomings of other delivery channels, such as e-mail. In short, RSS gets your content delivered. RSS content is delivered through “RSS feeds” – simple files structured in a specific way [xml]. These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content in the form of individual content items . These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher’s web site), presented in a linear list . Simplistically explained, RSS enables internet content publishers to easily deliver information about their specific content to end-users. In a way, this can be best compared to e-mail content alert services, which send you an e-mail message every time content you are interested in is published on a specific web site, letting you know that a new article you are interested in...
Social Bookmarking Traffic

Social Bookmarking Traffic

The challenge is to have good content. This method can be a great reinforcement of your whole message and can effectively multiply your target audience (readership) many times over. Will it drive traffic your way? If you get your keywords right and if your content is solid, and if you’re correctly established with all the most important social bookmarking sites – the answer is an emphatic yes! Note: it does typically take some time for this method to take hold and for the trickle of visitors to become a minor flood. One of the main benefits of social bookmarking, as far as a marketer is concerned, is the ability to tag your articles and have them appear in the most diversified areas of the web, thus spreading your web presence and increasing the chances of your being found. You can place the same article on multiple social bookmarking sites very simply and easily. And don’t worry about it being taken as duplicate content. “Duplicate content” only applies to re-using the same exact content within ONE website. Google will show the exact same content as many times as it finds it – as long as it’s been picked up from different sites! There are many social bookmarking sites out there. Over 100 just by my counting. The most popular of those include Digg, Reddit, Delicious and Technorati, but that’s by no means all. So what do you do if you’d like to be updating them ALL regularly? That would be a LOT of work! Well, thankfully there’s a site called OnlyWire and if you sign up they’ll do it all...
Social Network Marketing

Social Network Marketing

The challenge is to cut through the clutter. This method CAN generate huge traffic, but it won’t happen “just like that” no matter what you do. Not unless you pay for advertising there. This said, there are quick and dirty ways of cutting through SOME of the clutter using commonsense methods. If you’d like to go out and actively get traffic while at that the same time you’re passively waiting for it, then social network advertising is one neat way to do so. The FREE ways of building awareness of your presence on any of these networks (especially FaceBook) always come down to being interesting and entertaining to your online friends. If your posts are funny and engaging, you’ll always rank high on everyone’s walls, and your friends will grow in numbers quicker than if you did nothing or if you just did the same kinds of things everyone else is doing. Naturally, you need to make sure that your URL is available within your profile and that once in a while you invite your friends to “events” which may not only tickle their fancy but potentially also get you some signups. But the real money is in placing ads on the network. They don’t cost much – at first glance – but can add up very quickly and lose you money if you don’t do your homework first. If you get your niche and pitch right, however, then every penny invested will come back to you many times over. Social Media You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3)...
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