Online Banking

Online Banking

In this section I’m not really talking about your ordinary online banking – the kind that your bank probably provides, where you can check your balance, etc. Here, we’re looking at the most convenient ways to collect payments on the web. There are many good services out there, and they differ not so much in the quality or scope of their service as, simply, in their popularity. Today, by far the most popular such service is PayPal. A word of caution: as we’ve seen from the recent WikiLeaks fiasco, PayPal is not loyal to their customers and will play ball with anyone in government who has enough clout. With this in mind, you’d be crazy to put your eggs in just this one basket. Ideally, provide multiple payment options. In this manner, another market leader will eventually emerge, and sellouts won’t be rewarded. (Sorry, I had to rant at this point!) PayPal allows you to create 3 types of accounts, a personal one and two business types (one for a one-man business and one for a company). In all cases, you have certain hoops to jump through, and in the case of a personal account, you can’t do more than a couple of thousands US$ before they stop you cold. In case of the business accounts, they require you provide all the valid tax documentation – once you reach around $2k in turnover. PayPal accepts all the major cards as well as, of course, other PayPal accounts, and it also allows you to create payment buttons and shooping carts, etc, and is generally a decent-enough (if rather difficult to...
Auto-Responder Basics

Auto-Responder Basics

When you’re dealing with lots of automated correspondence, nothing can substitute an auto-responder. But there’s much more to a good auto-responder than just replying to mails. An autoresponder can be used to build and maintain a mailing list (a simple membership site!), pitch special offers to members and even perform certain conditional functions. A good autoresponder will alos help you put together your lead-capture pages, followup emails, distribute your free gifts, carry out scheduled mailouts – and will keep track of a virtually unlimited number of campaigns (and individual members) for you. Knowing this, a choice of the “right” autoresponder is very important. Some marketers insist that this is the single most important weapon you’ll ever have in your IM arsenal. Some autoresponders are free, but the really good ones are almost always subscription-based. My favorite is aWeber, but there are other excellent ones out there as well (see further below). Here’s a typical (very simple) flow you’ll encounter on many marketing sites: Landing page, requesting a signup (opt-in form) in exchange for a free gift Email confirmation Thank you email along with the free gift Pitch page, offering a great product, linked to PayPal or other online bank – or to ClickBank Upon payment, thank you email along with a link to the download page Regular (monthly?) followup and special offers That’s the essence of what an autoresponder will do for you, once you’ve set it up. This is what they mean by an “auto-pilot income” on the web. They only way that’s possible is if you have an autoresponder! Here are six tips you should use whenever...
Outsourcing Your IM

Outsourcing Your IM

If there is ONE SECRET I wish I had known when I started in IM, this would be the one. But perhaps I should say it differently. I DID KNOW about it, but I just did not appreciate what it really meant. I made the same mistake most of you make. Hey I got all these different skills, why pay someone else to do what I can do better? I forgot a few basic truths: (a) my time is better spent working ON my business and not FOR it!, (b) while working FOR my business even a workaholic like me can hit a burnout. I certainly did. (c) some of the tasks you must perform are devilishly mundane. The Reason why 99% of you FAIL in internet marketing is BECAUSE OF THOSE TASKS. Just take one SMALL example. Say you want to submit your site to all the different directories. You’ll quickly learn that auto-submitters either don’t work very well – or at all. So, you’ll find yourself enterting, or at least “confirming” auto-submitted data for each and every one of the hundreds… thousands of directories. How much time would that take you? How much MENTAL time? TOO MUCH, for such a stupid task. You can outsource this for a few lousy bucks and have it done better and faster than you ever could, by people who specialize in this. All internet marketers (myself included) start out with the WRONG mindset: let’s make money FOR FREE. I’ve yet to meet a marketer who’s succeeded in this. No. You MUST spend SOME money. Just make sure you spend it wisely....
Designing & Coding Your Site

Designing & Coding Your Site

Website design tips Provide compelling content / something of value C1. Make sure each page in your website has something valuable to offer. Though this doesn’t really relate to design, it’s actually more important than design, which is why it’s the very first tip. I know that many people reading this page are trying to find out how to make useless pages look pretty, because they think that style is all that really matters.  So let’s step back a minute and realize that fundamentally a web page exists to provide something that’s useful or interesting to visitors.  If your page doesn’t have that, then you must fix that problem before you worry about how to present it.  If you throw mud at a canvas, then even if it’s in a gold frame, it’s still just a canvas of mud.  What are you offering to your visitors?  Why is it worth their time to visit your site?  Please focus on that before you move on to how it should look. If your plan is to make money from advertising, then go for a ratio of not less than 75% editorial to 25% advertising. Amazingly, I see some sites that are almost nothing but ads.  We know that no one would turn on the TV if it were just commercials, and no programs, or buy a magazine if it were just ads, and no articles.  By the same token, a website also has to have more than ads if it’s to be successful. Avoid Sleazy Elements Visit our companion site, Problem Websites. Z1. Don’t distract your visitors with blinking or scrolling...
Hosting Your Site

Hosting Your Site

Introduction Knowing how to select a hosting company is an important and challenging task. Businesses worldwide are under pressure to cut operating costs to pay for their server and security agents. A company’s e-mail, website and other internet technology solutions are difficult to manage. In addition, many companies view these necessities as a significant cost/inhibitor. As a result, hosting companies can appear to reduce the cost of having e-mail, a website and other internet technology solutions. Below are the benefits and services that are important to look for when seeking a hosting company. Steps 1. Technical Support Seek to find a hosting company that will deliver technical support whenever your company needs it. A quick response to your technical problems is a must. Make sure the hosting company you select has 24/7 support and service. It is important that your site be up and running around the clock. 2. Uptime Look for preferably a 99.9% uptime. 99% is the industry standard, but most hosting companies offer more. 3. Money Back It is better to go for a host that offers a money-back guarantee. That way, you would be able to try out for yourself their services. And on the hosting company’s part, it is a sign of confidence that they do not have to resort to tying down their customers with long-term contracts and/or setup fees. 4. Disk Space A full standard website with flash and graphics does not need much disk space. Consider getting more disk space than the current need for future growth. 5. Bandwidth Bandwidth means your website is accessible. Consider opting for a package with...
URL And Traffic

URL And Traffic

Your URL – domain name – can be directly responsible for boosting your traffic tremendously, with very little effort, once it’s set up. This can only happen if your URL described what you do. “Branding” URL names (e.g. “John Smith Co.”) require… branding: constant promotion. The challenge is to have a keyword-rich name for your site. This method can be tremendously effective in driving organic traffic to your site. If your URL is “the” keyword you’re mining for, then your success on Google – and other search engines – is all but assured. This is really a total no-brainer, and yet you’d be surprised how many people just don’t get it. If your name is John Smith and you sell killer tips for SEO, what URL would you want to register: (A) JohnSmith.com? – or (B) KillerSEOTips.com? (assuming both were available). If you pick the first option, you might have an illusion of “branding” yourself, but you’ll drive no “natural” traffic. But if you pick the second one, your site will be AUTOMATICALLY at top of the search list for anyone who’s typed the keyword “killer SEO tips”. Search engines look at URLs first! Naturally, you will find that SHORT keywords are hard, if not impossible, to register. They’re all taken already. But long keywords work just as well, plus they have the added advantage of being much more specific and thereby they AUTOMATICALLY pre-qualify your potential clients! If I sell noisy but catchy independent trash metal mp3s I could call my site “TrashMetalMP3.com” or I could register “NoisyButCatchyIndependentTrashMetalMP3.com”. You might be put off by the LENGTH of such...
Welcome!

Welcome!

Ready to do some business on the web? Whether you’re already experienced or just starting out, our aim is provide you with marketing and SEO resources and services of the highest quality. We sure hope you’ll have a good time here and if you do, don’t hesitate to leave your comments...
Setup

Setup

How do you present your site? What systems do you utilize and how? And why? All these issues have many answers and there is always more than one way to skin the cat. Here are the general considerations: Type of site Coding methods General profile Basic...

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