Blog Marketing

Blog Marketing

The challenge is to have great content and a lot of regular interaction with it. This method has the benefit that other website types often don’t: a blog CAN very quickly establish you as an expert and therefore your opinions – and referrals – count for more. And you can therefore make sales more easily than someone who is not seen as an authority! The web is full of blogging multimillionaires. Huh? I hear you exclaim. Can you become filthy rich just by writing stuff? And without being a world-class writer? Well… you have to be at least a reasonably good writer. And – yes – you can indeed make a lot of money with a blog. It’s not really ALL THAT different from other types of websites, and the only really critical difference is that a “normal” site tends to have more static content, whereas a blog tends to be highly interactive and its content is changing all the time. One of the best and most powerful arguments for a blog is that it is EASIER (not to say “easy”) to generate loyalty and following from total strangers. If you write well, have great topics, a good blog layout and know how to get the word out there – you’ll soon start attracting a lot of people who will be keen to see the world through your eyes. Before long, many of them will start viewing you as an EXPERT, and your opinions will carry more and more weight. At one point, if you ask your members/readers to do something… they just might! Another advantage of a blog...
eBook Marketing

eBook Marketing

The challenge is to write a really useful eBook. Assuming that you do, then this method can indeed produce signups – eventually. As your book gains popularity, people will click through on the links you provide within it. Some GREAT books can generate literally thousands of leads, while other books may get you a handful of signups if you’re lucky. If you have a book you’ve written, or if you’re happy to try writing one, then the benefits can be quite substantial over time. Not only will you be able to market it as a book, but you may use chapters from it as articles, and generally promote it to your respective niche, build your reputation and a following. eBook syndication is not to be confused with article marketing or, for that matter, ordinary ebook marketing. Here, you GIVE your book to an online directory which specializes in promoting free books. A good example is Free eBooks which has been known to really establish some writers – and marketers. What kind of a book? Well, in the vast majority of cases, “how to” books or “special reports” (anything PRACTICAL) tend to do really well. Especially if you target a large niche and give them exactly what they’ve been looking for! Having your OWN book gives you loads of leverage and the ability to use it an endless number of times in all sorts of ways – once you’ve completed the effort to create it. The M.O. The idea is to give your eBook to an online directory – for free. Why? Simple. You get leverage: do this once, and...
MySpace Marketing

MySpace Marketing

MySpace is the birthplace of the viral indie band. Keep that in mind when you design your social marketing strategy for this hip and fast moving marketplace. Unlike some of the other social networks promotion and outrageous presentation are encouraged, not scoffed. Although serious business marketing is taking place on MySpace you have to conform to the space. It is irreverent, fast, obnoxious, and even a bit confusing. However, playing on the edge, taking risks, and making mistakes are all expected–not feared. Social Networking Like most social sites MySpace is focused on building a group of friends, a social network. Yet, unlike most that allow you to quickly build a foundation by importing your existing contacts, MySpace is more focused on centers of interest. In my experience, MySpace is really more like a fan club than a social networking group. Therefore, your marketing efforts should cluster around centers of personal interest. In many ways this can work to the advantage of a social marketer. The fastest way to build an internet marketing “tribe” on MySpace is to find friends with interests relevant to your small business and activate them into a social mob. Simple searches on keywords and relevant interests can quickly reveal hundreds of targets. Community Building Howard Rheingold’s book, “Smart Mobs” is the formula for success on MySpace. Building and activating “communities–mobs” should be your goal. These posse or tribes extend the raving fan behavior that lives in MySpace. The only difference is you are channeling it to your business, not a band. Even a serious business can leverage this strategy. Take for example, Quicken Loans a...
Linkwheels

Linkwheels

Link wheel is one of the most talked about SEO strategies that have come out in a long time. A huge number of internet marketers are now implementing this and see better results in search rankings as it increases the site traffic on your website. Link wheels are designed by creating new backlinks to your site’s main page, which give your site a higher search engine ranking and more visitors. If you are interested in usiong this tactic, here are some of tips to structuring a link wheel: A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites. You can also register a bunch of web 2.0 websites and create articles on them which link back to your own actual site. Moreover, you can build multiple link wheels that link to your site’s homepage and to different pages of your site, each wheel works on improving your rankings for various keywords. And after creating your link wheels, you can now drive traffic to those as well which will eventually create a snowball effect back to your actual site. Be careful though, it has been proven that if you create all your web entries on the same date, publish blogs and create links all on the same date, and use the same name to register all your accounts, Google may not give you credit for all the backlinks that...
Connectivity & RSS Marketing

Connectivity & RSS Marketing

RSS has been around for a few years now, but because of the growing problems of e-mail content delivery, and because it provides many other business advantages as well, it is quickly gaining momentum. In fact, it’s just about everywhere now and it’s still climbing. Even though most publishers today employ RSS intensively for both their normal publishing and marketing, there’s plenty of room for more on the market. Now is a perfect time to start publishing your own content in RSS. What is RSS? RSS (which stands for “Really Simple Syndication”) is a content delivery channel that allows you to easily deliver internet content to your target audiences, while eliminating a large part of the external noise and shortcomings of other delivery channels, such as e-mail. In short, RSS gets your content delivered. RSS content is delivered through “RSS feeds” – simple files structured in a specific way [xml]. These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content in the form of individual content items . These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher’s web site), presented in a linear list . Simplistically explained, RSS enables internet content publishers to easily deliver information about their specific content to end-users. In a way, this can be best compared to e-mail content alert services, which send you an e-mail message every time content you are interested in is published on a specific web site, letting you know that a new article you are interested in...
Social Bookmarking Traffic

Social Bookmarking Traffic

The challenge is to have good content. This method can be a great reinforcement of your whole message and can effectively multiply your target audience (readership) many times over. Will it drive traffic your way? If you get your keywords right and if your content is solid, and if you’re correctly established with all the most important social bookmarking sites – the answer is an emphatic yes! Note: it does typically take some time for this method to take hold and for the trickle of visitors to become a minor flood. One of the main benefits of social bookmarking, as far as a marketer is concerned, is the ability to tag your articles and have them appear in the most diversified areas of the web, thus spreading your web presence and increasing the chances of your being found. You can place the same article on multiple social bookmarking sites very simply and easily. And don’t worry about it being taken as duplicate content. “Duplicate content” only applies to re-using the same exact content within ONE website. Google will show the exact same content as many times as it finds it – as long as it’s been picked up from different sites! There are many social bookmarking sites out there. Over 100 just by my counting. The most popular of those include Digg, Reddit, Delicious and Technorati, but that’s by no means all. So what do you do if you’d like to be updating them ALL regularly? That would be a LOT of work! Well, thankfully there’s a site called OnlyWire and if you sign up they’ll do it all...
Social Network Marketing

Social Network Marketing

The challenge is to cut through the clutter. This method CAN generate huge traffic, but it won’t happen “just like that” no matter what you do. Not unless you pay for advertising there. This said, there are quick and dirty ways of cutting through SOME of the clutter using commonsense methods. If you’d like to go out and actively get traffic while at that the same time you’re passively waiting for it, then social network advertising is one neat way to do so. The FREE ways of building awareness of your presence on any of these networks (especially FaceBook) always come down to being interesting and entertaining to your online friends. If your posts are funny and engaging, you’ll always rank high on everyone’s walls, and your friends will grow in numbers quicker than if you did nothing or if you just did the same kinds of things everyone else is doing. Naturally, you need to make sure that your URL is available within your profile and that once in a while you invite your friends to “events” which may not only tickle their fancy but potentially also get you some signups. But the real money is in placing ads on the network. They don’t cost much – at first glance – but can add up very quickly and lose you money if you don’t do your homework first. If you get your niche and pitch right, however, then every penny invested will come back to you many times over. Social Media You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3)...
YouTube & Video Marketing

YouTube & Video Marketing

The challenge is to have – or find – an extremely popular video. This method can take a long time to develop if you’re starting from scratch. But in this chapter I’m giving you a few tips including an amazing little secret for how you can tap into the success of an already-viral video and capitalize on it! YouTube is by no means the only game in town. In fact, there are plenty of other excellent video sites where many of the tips here will apply very well. This said, YouTube is the run-away leader in the field, so let’s start there. It never ceases to amaze me what people choose to watch! Some of the most popular videos on YouTube are amazingly pedestrian and uninspired. And yet… many of them have MILLIONS of views! If you have a video that’s gone viral, what do you do? Do you just congratulate yourself and carry on regardless? Or do you attempt to monetize some of that traffic? And what if you DON’T have a viral video? Do you still have a chance to somehow tap into all that mad traffic? The answer to these questions is a definite YES on all counts. We’re looking at two ways (at least) to monetize YouTube. First, you have (or are about to have) some videos and you’d like to use them to drive traffic to your page; Second, you don’t have your own vids, but would still like to tap into that traffic stream. Let’s look at the first case first. Promoting Your Own Videos. I’m assuming you already have your videos, and...
Facebook Promotion

Facebook Promotion

Facebook is fast catching up with Google as the premier way to interact with the world. And this certainly goes beyond “frienships” and ordinary social interactions. In this sectionm, we’ll have a look at how Facebook can be used to promote your products and services. What sells on facebook Freebies – not products. The kind of freebies which pay you for clients’ zip code or phone number etc. Example: http://hjlas.com/click/?s=103538&c=169614 This offer pays you $1.70 per zip code submit. This means that for each customer that you refer to this program, who inputs his or her  zip code and clicks ‘Continue’ – you earn $1.70. Ring-tones for teens Dating niche Finding offers www.neverblue.com. NeverBlue.com is a great CPA (Cost-Per-Action) network which gives you loads of hot freebie offers. But you need to get approved manually. Generally they will phone you and ask you how you are planning to promote their offers. Just say that you intend to promote using Pay-Per-Click and you will be fine. If they ask you if you have a site, say that you promote using Pay- Per-Click. This will get you approved just fine. Other sources include www.cj.com, www.azoogleads.com, www.clickbooth.com. The No-Holds-Barred M.O. The first step is to open a viral, funny group. Think of a group name which many teens and youngsters can relate to. For example: “I Hate Homework!” “I Hate Waking Up in the Morning!” “I (heart) My Mom!” Click on this link to open a group in Facebook: http://www.facebook.com/groups/create.php Once you have established a nice group it is time to gather some followers. Click on ‘Invite Friend to join this Group’....
SEO & Keywords

SEO & Keywords

SEO – Search Engine Optimization The #1 SEO challenge is to find the best keyword or key-phrase around which to build your campaign. Once you have that, you need to optimize your site(s) around that keyword so as to best take advantage of it. If you can discover the best high-search but low-competition keyword, your Google rank for THAT particular keyword will be tops – and you will automatically attract clickthroughs. In my experience so far, as well as that of others, if you get your keywords right, you can really get some meaningful traffic, if you’re operating in a popular niche. Use SEO/keyword optimization techniques to discover the best keywords for your page. To do that, use Google, SpyFu as well as the Google Keyword Tool to start with. There are more tools as well, which I’ll tell you about in due course. Keywords can be short of long (a.k.a. “key phrases” or “long-tail keywords”), and it goes without saying that the short ones are the toughest to dominate. They’re all taken and you’ll probably never rank very high with any of them. If you have an indie music website, for example, and you thus feel that one of your keywords should definitely be “indie music”, you’ll discover that your page will be listed at the bottom of the search results on page 999,999 – in other words: no one will ever find it! I just typed “indie music” into Google and I got 51,800,000 results! Ugh… “Long keywords” to the rescue. If your site specializes in really cool new indie music – use THAT very phrase and...
Link Exchange

Link Exchange

The challenge here is to just keep doing it. This method can be very laborious – unless you pay. If you stick with it, you WILL see greatly increased traffic, although the early stages can be a little disappointing. In my experience this is not a “quick fix” at least not in its free form. Still – you MUST know about it. (See also “backlinks“) Link referrals are superbly important. That’s sites that link to you and thus increase your visibility. But getting a large number of those, or directing traffic from other sites to yours in a “sufficiently” high volume requires a very organized approach. In fact, the amount of work you WOULD have to do if there were no tools to help you with this, would be staggering. But – thankfully – there are some tools out there. Special sites which specialize in link exchanges and referrals. One such site is LinkReferral and another good one is EasyHits4U. There are dozens of others too. LinkReferral has some truly baffling baffling rules (like you can only review 5 sites per day – unless you upgrade your membership), and other such little idiosyncrasies. EasyHits4U is better organized and it even installs a toolbar which helps you surf sites and view their squeeze pages (95% of all content is like that!). This is, in truth, another one of those jobs that is probably better outsourced! Most of these sites use similar methods – visit X number of sites and you’ll be eligible for X number visits back to your site. You can also trade links with other sites using some...
Free Ads & Classifieds

Free Ads & Classifieds

This is most certainly the age of FREE, and advertising on the web is no exception. You can get your ads placed for free on a wide variety of sites. Some may only agree to give you a link, others will be happy to place an ad text for you, and others may even agree to display an advertising image (or even video!) for you (e.g. a banner). The most typical place to display your free ad is on classified ads sites. There are thousands of them out there. Simply google “free ads” and you’ll see millions of results right away. The #1 classified ad site in the world is, of course, www.craigslist.com. Among other popular free ad destinations are sites such as www.classifiedsforfree.com, www.freeadposting.com, www.adsglobe.com and WorldStuffer. The Methodology The challenge is to cut through the clutter. This method can be very effective as long as you know how to design a short, catchy ad – or a small but powerful image. The classified ad sites get tremendous traffic, so there’s definitely a lot of people there who COULD become YOUR customers. You can place text ads or image ads there and as long as you follow their posting rules and use good keywords targeted at a narrow niche, there is no reason why this method shouldn’t work very well. The general rule is that the “best” ads are image-driven, but if you can write great copy – who knows. The title of your ad is key. Conquer fear through knowledge! Some cls ad sites are really good – especially craigslist.com. You can promot text or image. Create...
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